But there are still a few surprises in our updated forecasts for social network users and time spent with social media. And being active on these sites is especially common for younger users. There are now an estimated 4.20 billion social media users globally, according to the Digital 2021: Global Overview report. By January 2020, more than 4.6 million Singaporeans were active social media users. The figure was a 1.6% increases for the period stretching from April 2019 to January 2020. This is nearly 54% of the total global population. The next highest demographic is Gen X with 77.5% of Gen X-ers on social media and almost 50% of Baby Boomers. Since January 2020, active social media usage has increased by 13%, or 490 million users. After last year’s unexpected social media usage increases, 2021 is settling into a more typical pattern for most properties. The Global Social Media Statistics for 2021. Topics Social Media Users Singapore Social Media Statistics. By far the largest demographic that uses social media is Millennials. The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few. Clubhouse is an audio-based social media application. The next step is to find and follow friends and other individuals. LinkedIn has 260 million monthly active users; Age. Once invited, new users select a handle and set up a profile. Once you follow other users on Clubhouse, you begin to see various events that are happening on the platform. (These figures are statistically unchanged from those reported in the Center’s 2019 survey about social media use.) Thus, up to January 2020, social media penetration in Singapore had touched 79%. Nearly 9 in 10 millennials use social media, the majority of the users Facebook .. Has the pandemic’s effect on social media … This functions very similarly to Twitter. It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. Smaller shares – though still a majority – of Snapchat or Instagram users report visiting these respective platforms daily (59% for both). 2021 LinkedIn demographics data: Monthly active users. This professional networking site is the top social media platform for B2B social media marketing.
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